What Will LinkedIn Outreach Cost?

Drag the slider to the number of connection requests you want to send each month. You'll see how many Sales Navigator seats you need and what they cost. Every assumption below can be changed.

The least predictable channel

LinkedIn's limits are tied to its automation detection systems, so they shift. We sometimes reach around 250 connection requests per week on a seat, but we forecast with a conservative 150. Pick a pace to compare.

Connection requests per month

requests

requests per week

Seats needed

InMails included

Cost per request

Averaged over the first year

Assumptions

Per Sales Navigator seat

Click any number to change it.

connection requests per seat, per week InMails per seat, per month $Sales Navigator Advanced, per seat per month $automation tool, per seat per month

A month is counted as 4 weeks. The 50 InMails per month are a fixed allowance that comes with the Sales Navigator license. The automation tool (for example Expandi) runs the connection requests and follow-ups for each seat.

First-year total

12 months of seats and automation

/ year

Side by side

First-year cost for requests / month

Because the limits move, plan on the conservative pace. Anything above it is a bonus, not something to budget around.

Seats are per person

Each Sales Navigator seat is tied to one LinkedIn profile, so more seats means more team members' profiles sending outreach.